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Artesia Aquatic Center Names Greg “Alan” Moore Jr. General Manager

A Proven Leader Joins the Flagship Facility

[Artesia, NM] September 8, 2023 Following a national talent search, the City of Artesia, New Mexico, and Sports Facilities Companies have announced their selection of Greg “Alan” Moore for General Manager of the Artesia Aquatic Center. Moore’s career thus far has been in the automotive industry, which encompasses ownership and management of auto body shops, as well as consulting for dealerships to remain compliant and increase profits. His driven mentality, management experience, and compliance expertise make him a uniquely qualified fit for the role.

Moore was born and raised in Alpharetta, Georgia. He spent his childhood summers on Jekyll Island with his grandmother and aunts, where he developed a love for the ocean, equestrian sports, and triathlons. After studying Psychology at BMI Institute in Atlanta, Moore managed his family business until age 27, before starting a family of his own with his wife, Brenna. Upon selling his interests in the family business, Moore and his wife spent the next 17 years traveling, swimming, biking, running, and enjoying family life. In 2014, Moore and his family settled in Artesia, New Mexico, where they felt welcomed by its tight-knit community and appreciation for the outdoors.

Still residing in Artesia, Moore is excited to apply his experience to his new role as General Manager of Artesia Aquatic Center, creating an environment that both Sports Facilities Companies and the City of Artesia can take pride in. “I am very happy to be here in Artesia. It is a wonderful community,” shares Moore. “It is a privilege to be the General Manager of a world-class facility like this and serve the city that I am proud to call home.”

Construction of the indoor/outdoor facility was completed in 2019 in joint efforts between the City of Artesia, Artesia Public Schools, Artesia General Hospital, and private citizens through the AACF. It features an outdoor recreation pool in the shape of the Bulldog logo, a lazy river, three tower slides, a toddler pool with zero-depth entry, and a play structure resembling the Illinois #3 drilling rig of 1924– a nod to one of Artesia’s primary economic drivers. Inside, visitors can enjoy an eight-lane, 25-yard competition pool, a three-lane 60-foot training pool, bathrooms, changing rooms, a party room, and a concession area encompassing 14,300 sq. ft. of space.

Artesia Aquatics Center hosts year-round classes, open swims, theme nights, and community events. For more information on Artesia Aquatic Center, visit To learn more about the Sports Facilities Companies, please see Please stay tuned on Facebook for updates, programs, and job postings.


The Sports Facilities Companies (SFC) are the Nation’s leading resources for the management and development of sports, recreation, wellness, and events facilities. As a turn-key solution for community leaders and developers alike, SFC services span the gamut of sports and recreation needs from sports tourism & recreation master planning, program planning, and feasibility through professional facility management services. Our 40+ managed venues and 1500+ team members, represented by the SF Network, welcome more than 25 million guest visits and produce over $250 million in economic impact each year. To learn more, please visit and